Daniel Etim-Effiong’s Directorial Debut The Herd Premieres in Cinemas Nationwide

Nollywood star Daniel Etim-Effiong has made his long-awaited directorial debut with The Herd, which officially opened in cinemas across Nigeria on October 17, 2025.

Co-produced by FilmOne Studios, ToriTori Films, Serendipity HHC, and Airscape, the project marks a major milestone in Etim-Effiong’s creative journey as he transitions from acclaimed actor to film director.

Ahead of its nationwide release, The Herd was unveiled through a series of exclusive events, including an industry dinner organized in collaboration with Filmhouse Group, That Good Media, Nigerian International Film Summit (NIFS), and Legend Hotel. The Lagos premiere drew a constellation of Nollywood stars, among them Adesua Etomi-Wellington, Linda Ejiofor-Suleiman, Kate Henshaw, Kunle Remi, and Ebuka Obi-Uchendu, alongside top filmmakers, media executives, and cultural influencers.

Speaking at the premiere, Kene Okwuosa, Group CEO of Filmhouse Group, praised the collaboration, reaffirming the company’s dedication to promoting Nigerian storytelling and cinema excellence.

“We are incredibly proud of Daniel and the entire team behind The Herd,” Okwuosa said. “Filmhouse remains committed to raising the standard of Nigerian cinema and ensuring that powerful stories like this reach audiences everywhere.”

For Etim-Effiong, the film represents both a personal and professional evolution.

“The Herd is a story close to my heart,” he shared. “Stepping behind the camera for the first time has been both humbling and rewarding. I’m grateful to our partners, crew, and cast who brought this vision to life.”

With The Herd, Etim-Effiong joins the growing list of Nollywood actors expanding their creative influence behind the camera, signaling another strong step forward for the Nigerian film industry.