Renowned social media figure Egungun of Lagos, real name Kuye Adegoke (b. March 5, 1995), has just made waves off-screen — purchasing a 2024 Mercedes G‑Class tuned by Brabus with a jaw-dropping ₦750 million price tag. Known for his flamboyant online content and catchphrase “Damn! It’s massive baby!”, the content creator’s latest acquisition cements his elite status on and off social media.
The custom Brabus G‑Class Egungun acquired boasts the German tuner’s signature Widestar body kit, carbon-enhanced grille, flared arches, and SUV-stamping performance enhancements — typical of Brabus’s 800 “Superblack” and “Mean Green” variants launched in late 2024.
Dealers suggest the vehicle was imported from Europe earlier this month, with Egungun unveiling it at a private Lagos event on June 30, 2025. Photos show the matte-black behemoth alongside a social-media-ready setup designed to complement his brand, which thrives on flashy lifestyle symbolism.
Industry insiders estimate a Brabus-upgraded gate model retails between $480,000–$500,000 (circa ₦750 million), making Egungun’s purchase one of the most expensive personal cars acquired by a Nigerian influencer .
Observers note the acquisition signals a shift in Nigeria’s influencer culture — from aspirational display to outright luxury ownership. Egungun’s new ride eclipses previous high-ticket buys by African content creators, underlining growing purchasing power and a new wave of social prestige.
Critics argue that flaunting such wealth amidst national economic strain is tone-deaf, but many followers see it as inspiration — proof there’s big money in creating viral content. Egungun remains unapologetic, with fans already planning to grill their own mileage into memes and mobile video clips.
As the G‑wagon makes its rounds at Lagos hotspots and in Egungun’s next wave of content, one thing is clear: this isn’t just a car — it’s a statement of cultural ascendancy and the monetisation of internet fame.