Olamide: ‘I’m not desperate for international fame — staying true to myself matters more’

Nigerian rap icon Olamide Adedeji, popularly known as Olamide, says he has no desire to alter his unique sound or style just to appeal to international audiences.

Speaking on BBC Radio 1Xtra, the ‘Local Rapper’ star revealed that his success lies in understanding his audience and staying loyal to his identity.

“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually,” Olamide said. “I have to stay true to myself no matter where I am or what’s trending.”

The YBNL Nation founder described himself as proudly Nigerian and Yoruba, saying he would never compromise his cultural authenticity for global recognition.

“I’m comfortable in my skin. I’m a Naija guy, Yoruba boy — I have H-factor and all that — and I’m proud of it,” he added. “You just have to stay true to yourself.”

Over the years, Olamide has become one of Africa’s most influential rappers, credited with bringing indigenous hip-hop to the mainstream and shaping the evolution of Afrobeats and street pop.

His remarks come amid ongoing debates about whether Nigerian artists should prioritize global appeal or focus on preserving their local sound.