Terra Beef Roast steals the spotlight in Big Brother Naija task night

Housemates thrill fans with witty banter and high-stakes challenges

Big Brother Naija fans were treated to an evening of laughter, rivalry and precision as Terra turned the reality TV house into a stage for one of the season’s most entertaining task nights.

The seasoning brand, known for its “Unwrap Joy, Unleash Taste” campaign, introduced two challenges — the Beef Roast and Shoot To Win — both of which sparked excitement inside the house and across social media.

Housemates stepped out in bold Terra-branded outfits before splitting into Team Unwrap Joy and Team Unleash Taste. The Beef Roast challenge, which saw contestants pick keywords and roast their opponents in five rounds of humorous banter, had the house shaking with laughter. Fans online quickly joined the fun, sharing clips and praising the task’s originality.

“Very interesting game this evening, I am glued to my TV,” one fan posted, while another added: “Terra, thank you for this game.”

The energy rose again with the Shoot To Win task, where housemates aimed at a giant food-themed board for points. With every shot, cheers echoed through the house, as accuracy and focus became the difference between victory and defeat. The challenge was designed to mirror the precision required in cooking with Terra Seasoning Cubes.

Reflecting on the spectacle, Probal Bhattacharya, Chief Marketing Officer of TGI Group, said:

“Cooking with Terra is about wit, creativity, precision, and joy — and that’s exactly what the housemates brought to life.”

By the end of the evening, both challenges had fans buzzing, reaffirming Terra’s place not just in Nigerian kitchens, but in the heart of entertainment culture.